Ad and conversion tracking in OpenCourt (overview)

Report real bookings and purchases to your ad platforms so campaigns optimize toward revenue, not clicks — with Meta, Google Analytics 4, and Google Ads.

Ad and conversion tracking reports your real bookings, memberships, and store sales back to your advertising platforms, so the money you spend on ads optimizes toward customers who actually pay — not just clicks. It works with Meta (Facebook and Instagram ads), Google Analytics 4, and Google Ads.

Ad and Conversion Tracking is in public beta. To turn it on for your club, email support@getopencourt.com or your OpenCourt customer success manager.

Why it's worth setting up

Optimize ads toward revenue. Meta and Google can only send you good customers if they know which ad clicks turned into real purchases. This feature tells them.
It doesn't get erased by ad blockers or iPhone privacy settings. OpenCourt reports your sales from its own servers (Meta's Conversions API), not only from a browser tag — so the data keeps flowing where browser-only pixels go dark. See What OpenCourt sends — and what it never sends.
See which "type" of sale each ad drove — a new membership vs a court booking vs a store order — so you can optimize and report on each separately. See Understand your conversion data.

Two ways to set it up

Do it yourself. Follow the setup guide for each platform you use:

Set up Meta conversion tracking (~15 min)
Set up Google Analytics 4 (~5 min)
Set up Google Ads (~15 min)

Hand it to your marketing agency. If an agency runs your ads, you can forward this collection to them — they'll recognize every step. Two things to know:

Your agency needs access to your club's Meta Business account and/or Google account (not to OpenCourt).
One person still needs OpenCourt admin access to paste the IDs/tokens into Settings → Ad and Conversion Tracking and accept the data-sharing disclosure — that part takes two minutes and can't be done from outside OpenCourt.

Is my customers' data safe?

Short version: OpenCourt only sends what ad platforms need to match a sale to an ad — never any card or payment details — and it hashes identifying fields like email and phone before they leave. You remain responsible for your own privacy disclosures (privacy policy, cookie/consent banner). The full, plain-English breakdown is in What OpenCourt sends — and what it never sends.

The rest of this section

Guide	What it covers
Set up Meta conversion tracking	Create your Meta dataset, get the Dataset ID + Conversions API token, connect it in OpenCourt.
Set up Google Analytics 4	Add your GA4 Measurement ID to track page views and purchases in Analytics.
Set up Google Ads	Connect Google Ads and map each order type to a conversion action.
Send a test event	Prove the connection works before real money depends on it.
What OpenCourt sends — and what it never sends	The events, the data, hashing, and your privacy responsibilities.
Understand your conversion data	How your sales appear in Meta, and how to split them by type.
Monitor and troubleshoot	Your in-OpenCourt health dashboard and fixes for common problems.